Blog
On outreach, and the chain.
Practical writing on cold email: what lands, what gets filtered, and why the thread — or chain, depending on who you ask — is the whole game.
Sep 10, 2026
Why your cold email follow-up should be a reply, not a new email
The case for sending every follow-up in the same email chain: what the recipient sees, what the filter sees, and the three headers that make it work.
Sep 9, 2026
Email thread vs. email chain: what the words mean, and what actually holds one together
Same thing, two names — and a set of headers that decide whether your mail client shows one conversation or five.
Sep 8, 2026
A cold email that landed in my primary inbox three times: a header-by-header teardown
What one well-run sequence got right — authentication, no links, a real quoted chain — and the two things it got wrong.
Sep 7, 2026
Cold email deliverability in 2026: domains, warmup, and the links question
Why you never send cold from your real domain, how long warmup really takes, and whether a link kills you.
Sep 6, 2026
Stop sending when they reply — including when someone else replies
Forwards, out-of-office, referrals, installs, and the reply-detection cases most sequencers miss.